Where global brands sharpen their edge

At d+m, we believe in the power of insights to help big brands navigate an uncertain, complex, and glitchy world with confidence and style.

We find the kind of strategic insights that give brands the edge they need to find growth and stay ahead in hyper-competitive categories.

Our planning ethos sets us apart from traditional research agencies and attracts forward-thinking marketers craving a sharper kind of insight.

We are a global insights agency living at the intersection of Culture, Creativity, and Strategy

Full-service global insights agency

London-based, with global reach, and a global mindset, the majority of our work is international and we’ve covered 50+ markets since 2005. We are qual and quant specialists, with in-house recruitment, and a global network of like-minded independent partners.

Insight to fuel sharp brand strategy

We help you find the potent insights that will give your brand an edge over competitors across all stages of the marketing journey. From upstream cultural exploration to audience segmentation and target illumination, to brand positioning and proposition development, through to creative development and brand experience, we help sharpen your strategy.

A hyper-human, hyper-tech ethos

We immerse ourselves in the beautifully messy realities of how your consumer experiences the real world and combine that with the power of tech and AI to help navigate the complexity and find the edges we need.

d+m has a flair for telling you what’s really going on. It’s refreshing to be told what people mean, not just what they said, and what we should do as a result. Their name also makes them sound like a sixties folk duo, which amuses me.

Craig Mawdsley, Head of Planning, AMV BBDO

d+m are stellar researchers. Invariably top of the league for recommendations to any newby when they join VCCP planning. And have been for over a decade.

Charles Vallance, Chairman, VCCP

I highly recommend d+m. They’ve handled a few very sensitive global projects brilliantly. They understand the power of emotion, protect the kernel of an idea, recognise the importance of pushing to do something different in comms.

Lucy Jameson, Founder @ Uncommon

d+m are not like other researchers. They have a unique sensitivity to what makes great communications. They never just report back. They help build big, lasting brand ideas. They quickly become a valued part of the whole team.

David Golding, Founder NCA, Adam&Eve DDB